Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.
Here’s a quick rundown of some of the most common assets used:
Website | Blog posts | Ebooks and whitepapers | Infographics | Interactive tools | Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.) | Earned online coverage (PR, social media, and reviews) | Online brochures